Screenshot from ascentmech.com
Published on February 27, 2025
Overview
Ascent Mechanical Solutions, a newly-launched mechanical contracting company out of Massachusetts, needed professional branding, a lead-generating website, and guidance on how to effectively market its HVAC and plumbing services. I delivered a complete branding package and custom website that positioned the company as an industry leader from day one.
Client Background
- Client: Ascent Mechanical Solutions
- Owner: Josh Lyons
- Industry: HVAC & Plumbing, Commercial Construction
- Location: Massachusetts
With over 20 years of experience in plumbing and project management, Josh founded Ascent Mechanical Solutions to provide expert HVAC and plumbing services. He needed a strong brand identity and an optimized website to attract clients across multiple competitive industries.
The Challenge
- No existing branding, logo, or online presence.
- Needed a professional website with clear messaging that addressed their target market.
- Required copywriting and keyword research to target specific industries and services.
- Needed a lead generation system to convert website visitors into customers.
- Wanted a custom-branded email to solidify their professional image.
The Solution
I designed and delivered a branding package and custom website quickly to help get Ascent Mechanical Solutions up and marketing to potential clients fast:
- Brand Identity & Logo Design – Developed a professional logo, custom color palette, and typography to establish a professional, cohesive brand.
- Lead-Generating Website – Designed and built a clean, high-converting site with clear service pages and industry-specific marketing funnels.
- Professional Copywriting & SEO – Wrote compelling, keyword-optimized content to position Ascent Mechanical as an expert in HVAC and plumbing with a wide array of specialized services.
- Niche Industry Targeting – Identified key services for specialized industries and developed pages targeting their needs.
- Client Reviews & References – Integrated testimonials and references to build credibility and trust.
- Branded Email Setup – Established a custom @ascentmech.com email to promote their professional image and brand consistency.
- Social Media Integration – Implemented social media links to connect the website with Ascent’s online presence.
- 24/7 Website Monitoring – Ensured site security, performance, and uptime reliability.
The Results
- Professional brand identity, with logo variations that can be used across many print and digital contexts, as well as cohesive branding.
- Optimized website, attracting and converting industry-specific clients.
- Targeted services, allowing Ascent Mechanical to stand out from competitors and market to decision-makers across a variety of industries.
- Increased trust and credibility, with integrated testimonials and references.
- Secure, high-performance website, backed by 24/7 monitoring.
Conclusion
By developing a complete brand identity and an optimized lead-generating website, I helped Ascent Mechanical Solutions launch their business with confidence and attract high-value clients from day one.
Need custom branding, logo design, or a website that converts visitors into customers? Contact me today!