Screenshot of homeportrealty.com
Published on February 26, 2025
Overview
Home Port Realty, a new real estate company located in Harrison, Maine, needed a website that would not only showcase listings but also generate leads, engage with the local community, and allow them to manage their own content. I designed and built a custom solution with lead generation funnels, MLS integration, automated content publishing, and scalable, disaster-proof web infrastructure for long-term scalability.
Client Background
Client: Home Port Realty
Owner: Brandon Reilly
Industry: Real Estate
Location: Harrison, Maine
Brandon launched Home Port Realty with the goal of providing expert real estate services while demonstrating genuine community involvement. He needed a website that would support his team, attract home buyers and sellers, and position his brand as a trusted local resource.
The Challenge
- Needed a professional, clean-looking company website to capture and convert leads.
- Needed separate marketing funnels for buyers and sellers.
- Required Multiple Listings Service (MLS) integration for real estate listings.
- Wanted a way to feature local events and show community involvement.
- Needed an automated content solution to keep the site content updated daily.
- Required a scalable, high-performance hosting setup with backups and security.
The Solution
I built a custom WordPress website tailored to Home Port Realty’s needs, including:
- Marketing Funnels – Separate lead generation forms for home buyers and sellers, with an integrated Calendly scheduler to streamline appointments.
- Real Estate Listings – A custom plugin that allows Brandon’s team to create and manage listings while integrating with MLS.
- Local Event Listings – A custom event plugin enabling easy publishing of community events for local engagement and search engine optimization (SEO).
- Team Management – A custom plugin to manage and display team members on the website.
- Automated Content Feed – Integrated a third-party service that writes blog and social media content, which automatically publishes daily blog posts to the website.
- Performance & Reliability – Page caching, AWS S3 media offloading for persistent backups, daily database backups, and 24/7 monitoring.
- Ongoing Support – I promptly handle any content updates, edits or additions as they are requested by the Home Port Realty team.
The Results
- 32+ leads generated in the first 4 months (since launch on 10/21).
- Team growth from 1 to 4 members, supported by the website’s team management system.
- Improved client scheduling with automated lead capture and Calendly integration.
- Daily fresh content published on the blog without manual effort.
- Secure, high-performance website with automated backups and uptime monitoring.
Client Testimonial
“If I could give more than 5 stars, I would! Dan’s knowledge and professionalism is top tier. I gave him ideas for my website and he was able to bring them to life, better than I could have imagined. I can’t recommend Dan enough!”
— Brandon Reilly, Owner of Home Port Realty
Conclusion
Home Port Realty made a strategic decision to implement a custom business website that included:
- Built-in lead generation
- Content automation
- Custom, professional design
- MLS integration
This strategy has helped drive business growth and promoted local community engagement.
Need a high-performance website that generates leads and converts visitors into customers? Get in touch today!